SUROY
IDENTITY CONCEPT AND DESIGN FOR COUNTRY'S FIRST LUXURY BRAND.

Obsessions in opulence

Creating a one of it's kind global luxury brand that is truly inspired by authentic Indian traditions. A brand born of the synergy of exquisite craftsmanship with contemporary design.

The brand mark is designed to be a mark of mastery. Suggestive of both the arts and crafts movement and the art nouveau sensibilities, it helps to bring the brand essence to life.

We created a unique and memorable seal that is bold in its form, encouraging of a variety of applications and exhibit sensitivity to its environment.

SUROY is elusive and its brand is embedded dynamically within the fabric of its designs.

Agency : FITCH_Mumbai