Ownn is a platform. To be successful it needs to function in harmony with a multitude of partner brands. This requires it’s design language to strike a balance between functionality and own-ability.

Taking colour as our main tool we started by creating two palettes.
A minimalistic primary to dominate all the functional touchpoint and a nature inspired accent palette to add vivacity. A signature layout template and a set of patterns derived from the brand symbol become the primary vehicles to bring colour to effective action across different touchpoint.

Together these three elements form the core of Ownn's graphic language.

Be informative and engaging
Be comforting and relaxing
Be believable

To effectively extend the ‘Ownn’ experience in the space, the key thought was to influence all non-tenanted areas. We focussed on creating ‘Impressions of home and locality’ with the use of photography and the language
of maps.