HAPPY PLANET
BRAND REFRESH AND GRAPHIC LANGUAGE FOR AN INDOOR ACTIVITY AREA FOR KIDS.
A happy place to be
Following the acquisition of a new site in an upmarket mall in Mumbai, Happy Planet plan to use the space as a physical signifier of the brand’s refreshed direction and to re-introduce their unique offer through a joyous and inspiring environment where kids can play, learn, and have fun.
The original brand lacked any graphic assets apart from the logo and a dysfunctional mascot.
We decided to take this as our starting point and revitalise the brand in a step-by-step manner of updating the existing and introducing new graphic elements.
Beginning with a new typeface that embodies the essence of the brand and functions both as part of the identity as well as independently in communications, we also introduced a functional colour palette and a set of basic yet playful patterns.
Bubbly / Inherent quality of joy
Pastels / Practical without being overwhelming
Basic and playful / Primary vehicle of colour in space
A mascot helps to bring forth a brand in a human way and provide a welcoming first impression.
‘Smilo’ -The mascot has always been an important brand asset, but had proved incapable of bringing any value in it’s original static rendition. Moreover it felt outdated and out of place.
We decided to change this by firstly redrawing it from scratch. Maintaining the principle body construction we arrived at a more balanced and balloon like voluminous form inspired by the numerous inflatables in the space.
An added library of expressions and actions enables it to perform in a variety of brand communications and opens up the possibility to be extended to different mediums including digital. Re-christened as ‘Mr.Smilo’, the mascot is now ready to be the face of the brand.
| Unique, simple, adaptable and memorable
To further extend this new design direction to the space, we created a system of environmental graphics approachable to both kids and adults.
With some paint and abstract patterns we transformed the interiors into a vibrant space that helps to spark ones imagination.
Agency : FITCH_Mumbai